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Thursday, 06 December 2007

Face up to comms

I can understand why few businesses owners want to deal with someone they haven't met, but a successful business should combine face-to-face dealings with other methods of communication (Business deals still need face to face).

Sales teams should use all of the methods available to them, including meetings, telephone calls, emails and even newer technologies such as video calling, to develop well-rounded communications with their clients.

Winning business is the first step, maintaining the relationship is the hard part. This cannot rely solely on face-to-face meetings, particularly when the people involved are in different cities or even countries.

Steve Hull

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