Great article (Web 2.0: Your business needs a strategy now, knowledge.computing.co.uk). IT managers are increasingly being told by senior managers to ‘build Facebook for my company’.

While commendable in its outlook, unfortunately this often masks a lack of any real understanding of what the business is trying to accomplish or how social collaboration tools can genuinely benefit an enterprise – just that they need to have Web 2.0. More fuel for the hype bubble, I guess.

Alastair Mitchell, submitted on the web