The writer of the article "iPlayer piling the pressure on worried ISPs" suggests that ISPs might protest
because "they have sold unlimited connections to people on the understanding that they will not use them much (an arrangement called fair use), and the BBC has broken that agreement."

Sorry? The BBC has broken that agreement?

The unrealistically-priced ISP offerings only made business sense because the average user would not know how to access the more technical bandwidth-draining services such as online  gaming and movie downloads - pirate or otherwise.

Now a well-known brand has entered the market and made it easy for the ordinary, non-technical, user
to access the sort of material the internet evangelists (including these bottom-end ISPs) have long promised - material that could make the internet as pervasive  as the TV.

These cheap ISPs have gone "lunatic" because their flawed business models have been shown up to be entirely unsustainable in the world that they actually promised.

Adrian S, submitted on the web